Power, Precision and Flexibility for Perfectly Capturing the Moment

This third generation of the popular Sony SLR Alpha A7 Series of digital SLRs is raising the stakes with a number of great enhancements, which bring the photo quality another step closer to classic SLR cameras. The body of the camera is made of a high-quality and durable magnesium alloy, resulting in a pleasingly low weight, and the precise sealing provides ample protection from damage caused by dust and moisture. The Sony Alpha A7 features a swing-out touchscreen display, 5-axis image stabilisation, a long battery life, as well as Wi-Fi and Bluetooth wireless connectivity.

Razor-Sharp Images 

The Sony Alpha A7 III features the new 24Mpx Sony Exmor R Full Frame sensor, which is equipped with an integrated 5-axis stabilisation with an increased efficiency of up to 5EV, and a new BSI design, which significantly raises the efficiency of light collection. This guarantees sharp and clear snapshots in every situation, without the need to use a tripod.

Powerful BIONZ X Processor

Image processing is taken care of by the next-generation BIONZ X image processor, which is up to twice as powerful as the previous model, resulting in fast focusing and continuous shooting at a speed of 10fps. The Sony Alpha A7cache memory can hold up to 163 photos in the highest quality of JPG, or 89 photos in the uncompressed RAW format.

4D Focus With Precise Focusing

The Fast Hybrid AF mirrorless camera system Sony Alpha A7 features a record number of 693 focus points with phase detection, and 425 focus points with contrast detection, covering a total of 93% of the scene. This ensures highly accurate work with fast-moving objects and precise focusing even in bad lighting conditions. Using the touchscreen controls, you can also focus the subject with a simple tap of your finger.

Eye AF - The Flawless Eye Tracking Feature

Sony Alpha A7 III excels in focusing and refocusing in the eye area, even in very bad lighting conditions and over long distances. This is one of the many reasons why professional photographers consider this to be the most capable camera available today - the advanced Eye AF system keeps the subject's eyes focused even if the face is partially covered, if the subject's eyes are looking down, and even if the subject is backlit. In addition, it can refocus on the eye closer to the lens in case the subject changes positions.

Adjustable 3" Touchscreen

The back of the camera features a 3" touchscreen LCD display with a fine resolution of 921,600px. Thanks to the display's hinged design, you can adjust it in order to comfortably create original compositions and capture snapshots from fresh new perspectives. At your disposal you also have an EVF viewfinder with an OLED display and a 2.36Mpx resolution, covering the full 100% of the scene.

Amazing Videos in 4K Resolution

One of the most attractive features on the Sony Alpha A7 cameras is the option of recording videos with a 4K resolution and a speed of 30fps. This is supported by the 5-axis stabilisation function, as well as the effective reduction of moiré and jagged edges. With the 120Mbps data stream, you will be able to record videos in amazing quality. If you set lower the resolution ot Full HD, you can even shoot at up to 120 frames per second, which allows you to create breathtaking slow motion videos.

Faithful Colour Reproduction

The Sony Alpha A7 comes with a new and improved method of colour reproduction, so the objects in your snapshots will have much more natural colours, creating true-to- life photographs. Skin tones in portraits, blue skies in landscape photographs, and vibrant hues still lifes in particular will have incredibly lifelike, natural colour transitions.

A Long Battery Life

Another great innovation in this camera model is the use of the Sony NP-FZ100 high-capacity Li-ion battery, which allows you to capture up to 710 photos using the LCD display or 610 photos using the viewfinder, and can provide up to 125 minutes of video recording time on a single charge. These parameters are unrivaled in the category of mirrorless cameras.